Email marketing has so many attractive features. It’s a great way to reach customers and to bring them to your business. Email marketing can be inexpensive, lucrative and can even help the environment by saving paper. Whatever your reason for choosing email marketing, you will find useful information about it in the article below.
Communication Selling Points
Minimize traditional email marketing activities during the holidays. Customers are preoccupied with family and friends, and are less likely to be paying attention to business email. Your odds of ending up in the spam box are considerably higher, which could have longer term implications for your bottom line. The major exception to this would be a business directly related to the holiday activities. Otherwise, give yourself a break and enjoy some downtime yourself. Business will be back on track in a day or two.
Steer clear of renting or purchasing lists to pad your email marketing database. Not only do you not know if the emails you have purchased are truly your target market, but the lists can actually hurt your deliver-ability rates and ultimately your reputation. As much as possible, build your list organically.
Keeping the Customer in Mind
To get your customers excited about receiving emails, give away special discounts. You can offer limited promotions through your newsletters. Email marketing makes your readers feel more valued, as well as encourages them to invite friends. As a matter of fact, utilizing referral programs can be a terrific way to increase your customer base.
Provide your customers with useful tips or information in each marketing newsletter. Think of the newsletter as an opportunity to demonstrate your expertise in your field. Your customers will trust you more when they see how much you know. They will be more likely to buy products or services from you.
Ask permission before sending emails to customers. Emails that are not wanted are likely to be regarded as spam. People will tend to delete them or ignore them without caring about the content. Sending out bulk, unsolicited email to customers may also violate your ISP’s terms of service.
No doubt email marketing works on so many levels. It can be one of the most cost-effective ways to reach out to the largest amount of people all over the world. Take the advice and techniques that are offered in the article. Hopefully it has helped you design an email marketing plan that works for you and your business.